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The 28 Days Sober ChallengeTM – a fun break for a good cause

25 January 2021

MONTREAL, January 20th, 2021 – The Fondation Jean Lapointe is proud to announce that Selection Group will be an official partner in the 8th edition of the 28 Days Sober ChallengeTM. For the past 30 years, Selection Group has focused on designing and building living environments that promote the development of people of all generations. The company will enhance its leadership role in the community by helping to raise $750,000 to educate 80,000 young people across Québec about risks related to alcohol and drug addiction. These range from mental health problems to dropping out of school.

“We are confident that the community will support our mission to sensitize young people,” said L. Philippe Angers, Executive Director of the Fondation Jean Lapointe.  “We sincerely believe that education is the key to supporting the next generation.”

“Selection Group’s actions as a creator of living environments are based on the happiness, health and well-being of residents and employees who make our communities lively and enriching,” said Réal Bouclin, the company’s Fonding President and Chief Executive Officer. “The crucial actions taken by Fondation Jean Lapointe to support the fight against addiction address similar objectives. Selection Group is thus proud to join forces to support the 28 Days Sober Challenge.”

A break for yourself and for a good cause
A small $28 investment enables participants to act as a change agent for themselves, and for young Quebecers by helping them reflect on the role that alcohol plays in their lives during these tough times. According to survey results released by Leger in January 2021, a third of Quebecers suffer from increased anxiety during the past 10 months, a factor which makes them likely to engage in risky behavior. The survey also noted that Quebecers have been drinking more during the past 10 months. The 28 Days Sober Challenge provides an opportunity to take a positive stop.

Taking a fun break together
On Sunday January 31rst, 2021 at 9 p.m. on TVA, the 28 Days Sober Challenge, will be kickstarted via 28 jours ensemble, a playful, inspiring hour-long television program. Hosts Fabien Cloutier and Julie Ringuette will face off in a series of wacky events to convince Quebecers to take up the Challenge with them. Their goal: to attract as many people as possible to their respective teams! Guests including Mélissa Bédard, Sébastien Benoît, Marc Hervieux, André-Philippe Gagnon, Valérie Chevalier and Jean-Marc Généreux will have to choose sides!

Take part in the Challenge
Anyone can participate in the 28 Days Sober Challenge TM. There are three registration options: bronze (an alcohol-free week), silver (an alcohol-free weekend) and gold (28 days without alcohol). Participants can register alone, or as part of a team, by making a $28 donation. Donors can also support the cause by sponsoring a participant, or by simply making an individual contribution.

To participate, sponsor a participant or make a donation, go to www.defi28jours.com.

About the Fondation Jean Lapointe
The Fondation Jean Lapointe has been leading the fight against alcoholism, drug addiction and other addictions that target young adolescents and the broader Québec community since it was founded in 1982. Thanks to its solicitations and fundraising events (including the 28 Days Sober Challenge) and the involvement of its partners, donors and volunteers, the Fondation Jean Lapointe financially supports prevention programs led by Maison Jean Lapointe related to the use of alcohol and other drugs. Over the years the 28 Days Sober Challenge has spawned a movement that has mobilized more than 43,907 participants and raised $2.2 million.

About Selection Group
Selection Group is a Canadian leader in the creation and management of living environments where generations can come together and thrive. Amidst more than 30 years of unprecedented growth, Selection Group has become the largest private retirement complex developer in the country. Selection Group innovates through an avant-garde intergenerational vision and unique vertically integrated structure. These assets are the pillars of its geographic expansion and the diversification of its real estate products which target young people, families and retirees. Selection Group currently has more than 50 residential complexes in operation, under construction and in development in Canada and the United States and the value of its assets exceeds $5 billion. Selection Group, whose head office is in Laval, Quebec, employs more than 5,000 people who work every day for the well-being of some 15,000 customers whose exceptional satisfaction rate reaches 95%.

To learn more, visit www.groupeselection.com.

INFORMATION:

Fondation Jean Lapointe | 28 Days Sober ChallengeTM | Selection Group

Agence Canidé

Laurence Boucicault

Media Relations

Cell.: 514-962 8298 | laurenceb@canide.co

Selection Group

Mylène Dupéré

Vice President, Public Affairs and Corporate Communications

Cell.: 514-833-7880 | mdupere@groupeselection.com

Contact

us!

For any question or comment regarding Selection Group, its complexes and the services offered, contact an advisor at our head office.

2400, boulevard Daniel-Johnson
Laval, Québec H7T 3A4
relationsmedia@groupeselection.com 450-902-2000