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Sélection Retraite launches its podcast ‘‘Raconte-Moi : Une histoire de jeunesse’’

4 March 2021

Laval, March 3rd, 2021 – Sélection Retraite, a division of Selection Group, is proud to launch its first podcast targeting “young at heart” seniors that live in retirement complexes and the broader public. Hosted by Patrick Hébert, animator at Sélection Retraite Valleyfield, Raconte-Moi: Une histoire de jeunesse highlights retirees who share youth oriented insights. Did these ambassadors become “young at heart” when they retired? Or did they remain “big kids” throughout their lives? [PD1]

Sélection Retraite is pleased to turn the microphone over to this new generation of innovative retirees, aged 70 and over, who remain under-represented in digital media. The initiative is part of Sélection Retraite’s mission to provide quality content on a multitude of digital platforms to which its residents and other Québec seniors are increasingly connected.

In the first episode we learn about cycling enthusiasts Mireille and Jean Charbonneau, residents of Sélection Retraite Valleyfield, who log between 1,500 and 2,000 km each year during their annual trip to Niagara Falls. The couple discuss their physical preparation and share stories from the eight times they made the journey. In the second episode Mariette Content will talk about her new passion: tattoos! Content got her first tattoo last fall at the age of 76 and quickly became fascinated with this creative art. What was this first tattoo that inspired her so much? How did she become so passionate? Listen and find out!

Raconte-Moi: Une histoire de jeunesse podcasts is available on the following platforms:

  • Spotify Podcasts
  • Apple Podcasts
  • Google Podcasts
  • Podcast Addict
  • Breaker
  • Player FM
  • Balado Québec

Quote

“This light and creative podcast, which is filled with humor, demonstrate that age is in many ways a mind set, and that digital content can inspire all clienteles. We are proud to launch this initiative, which enables seniors to thrive and share stories related to “youth.” The episodes are meant to be fun, enjoyable, and accessible to everyone, and we are convinced that they will appeal to listeners of all generations.”

– Nancy Champagne, Senior Marketing Director, Selection Group

About Selection Group

Selection Group is a Canadian leader in the creation and management of living environments where generations can come together and thrive. Amidst more than 30 years of unprecedented growth, Selection Group has become the largest private retirement complex developer in the country. Selection Group innovates through an avant-garde intergenerational vision and unique vertically integrated structure. These assets are the pillars of its geographic expansion and the diversification of its real estate products which target young people, families, and retirees. Selection Group currently has more than 50 residential complexes in operation, under construction and in development in Canada and the United States and the value of its assets exceeds $5 billion. Selection Group, whose head office is in Laval, Quebec, employs more than 5,000 people who work every day for the well-being of some 15,000 customers whose exceptional satisfaction rate reaches 95%.

To learn more, visit www.groupeselection.com.

Media inquiries and informations:

Claude-André Mayrand

Senior Advisor, Public and Government Relations, Selection [PD1] Group

camayrand@groupeselection.com

Cell: 514-594-8300

Contact

us!

For any question or comment regarding Selection Group, its complexes and the services offered, contact an advisor at our head office.

2400, boulevard Daniel-Johnson
Laval, Québec H7T 3A4
relationsmedia@groupeselection.com 450-902-2000