Selection Group introduces “Hoop” and “Waltz,” two brands that will enhance its multi-residential offerings

29 March 2021

Laval, March 26th, 2021 – Selection Group is proud to introduce Hoop and Waltz, two new brands that will enhance its multi-residential offerings. The two brands reflect the innovative character of the company’s numerous intergenerational developments. Inspired by Selection Group’s three decades of experience in the retirement complex sector, Hoop and Waltz will offer services and common areas that meet the needs of its demanding clientele. Section Group’s intergenerational offering will now comprise Hoop and Waltz (which replace REZ and fridöm); these will complement Sélection Retraite and Yimby.

Hoop facilities will offer clients rental condos that adapt perfectly to all types of families. Each unit will ensure residents comfort and simplicity, and the common areas in the properties will promote memorable family moments in couples, with children, friends and even with “four-legged” companions. Hoop represents a modern and warm neighborhood life for families who want to be at the heart of the action.

The Waltz developments will enable those who want to enjoy their freedom to live the dream life. These premium rental condos will offer refined spacious living areas, with impeccable finishes tailored to the smallest detail. The common areas and the concierge services offered in Waltz properties will be inspired by offerings in the best hotels, to provide residents with truly-unique experiences.

These two brands will enable Selection Group to refine its range of multi-residential products, to highlight their avant-garde and diversified intergenerational character. Visually, the new identities also better represent the company’s growing range of customers.

With this change, the Section Group continues its mission of creating communities by building living spaces that enhance happiness, sharing and togetherness.

For more information regarding the two brands, please you refer to the  information backgrounder at the end of this press release.


“The introduction of these new brands marks a major turning point in the development of Selection Group’s multi-residential products. The avant-garde projects that we design, build, and operate emphasize constant innovation.  Yimby, Hoop and Waltz foster an intergenerational vision that combines quality services and the sharing of experiences, exchanges, and pleasure. Selection Group offers young professionals, families and pre-retirees apartments that are adapted to their needs and to a modernized neighborhood life that will promote intergenerational exchanges. ”

– Eric Vincent, Senior Vice President and Chief Operating Officer, Selection Group

“Selection Group is refining its multi-residential complexes by leveraging an updated and more assertive brand positioning that will better represent the communities that inhabit them. From Yimby to Sélection Retraite, we have created new visual identities while keeping in mind our desire to foster continuity in our product line.”

– Nancy Champagne, Senior Director, Marketing and Customer Experience, Selection Group

About Selection Group

Selection Group is a Canadian leader in the creation and management of living environments where generations can come together and thrive. Amidst more than 30 years of unprecedented growth, Selection Group has become the largest private retirement complex developer in the country. Selection Group innovates through an avant-garde intergenerational vision and unique vertically integrated structure. These assets are the pillars of its geographic expansion and the diversification of its real estate products which target young people, families and retirees. Selection Group currently has more than 50 residential complexes in operation, under construction and in development in Canada and the United States and the value of its assets exceeds $5 billion. Selection Group, whose head office is in Laval, Quebec, employs more than 5,000 people who work every day for the well-being of some 15,000 customers whose exceptional satisfaction rate reaches 95%.

Information and media requests:

Mylène Dupéré

Vice-President, Public Affairs and Corporate Communications, Selection Group

Cell: 514-833-7880

Selection Group’s new brands in brief


The Hoop brand is inspired by the youthful and playful “Hula Hoop” and borrows circular imagery from this traditional children’s (and adult’s) toy, which also recalls “circles of friends” and “circles of life.” Colorful and fun, Hoop is designed to appeal to our customers of all ages.

Our first 88 apartment Hoop complex is currently in operation as part of the District Union development in Terrebonne. The complex shares its building with 74 Yimby apartments. A second Hoop facility is under construction at Espace Montmorency, a joint 300 apartment project in Laval being developed by Selection Group, Montoni and the Fonds immobilier de solidarité FTQ.


Waltz is designed to foster pleasure in life. The name and brand refer to the elegance of the waltz, which continues to be danced in grand balls around the world. Waltz recalls the elegance and refinement of music inspired movement.

A first Waltz complex of 172 apartments has been in operation in Terrebonne, in the District Union development since 2019. A second Waltz 200 apartment facility is under construction in the Espace Montmorency project in Laval.

These two brands complement Selection Group’s two other real estate product offerings: Selection Retraite and Yimby.



For any question or comment regarding Selection Group, its complexes and the services offered, contact an advisor at our head office.

2400, boulevard Daniel-Johnson
Laval, Québec H7T 3A4 450-902-2000