“Please leave a message” – Sélection Retraite’s new campaign focuses on the “young at heart”

15 February 2021

Laval, February 15th, 2021 – Sélection Retraite, a division of Selection Group, took advantage of the premiere of Star Académie, the popular television which ran this Sunday, to launch “Please Leave a Message,” a new advertising campaign that focuses on the “young at heart.” The campaign tells the stories of lively, engaging grandparents who have discovered the pleasures of living an active retirement. They are sometimes so busy, that they do not always hear their phones ringing when their grandchildren call to check on them!

Sélection Retraite is leveraging this campaign to introduce Quebecers to “the young at heart” principle which is anchored in its retirement complexes. These seniors demonstrate a constant desire to keep active, push their limits and flourish. One of Sélection Retraite’s key strengths is the presence of dedicated and passionate animators that enable residents to experience an active retirement filled with activities and special events.  Moreover, the activities presented in the campaign will be integrated into the programming of our complexes and hip-hop lessons will also be broadcast on Sélection Retraite’s social networks at the end of February.

In one of the commercials presented on Sunday, viewers met a grandmother who was dancing to the music of KNLO. This famous Quebec rapper visited the set where the commercial was being filmed and learned a few dance steps from this charming lady, while respecting the sanitary measures in place. You will be able to watch the backstage of this shoot on the Sélection Retraite’s Facebook page from Wednesday, February 17, 2021.


“Please leave a message” captures the spirit of our Sélection Retraite complexes, the pleasure of fully living your retirement every day. We want to demonstrate that residents don’t have time to be bored in our complexes. Our retirees are eager to do things, learn new things, to push their limits and above all, to flourish. We are proud to launch this advertising campaign and to highlight our “young at heart” residents.

– Nancy Champagne, Senior Marketing Director, Selection Group

About Selection Group

Selection Group is a Canadian leader in the creation and management of living environments where generations can come together and thrive. Amidst more than 30 years of unprecedented growth, Selection Group has become the largest private retirement complex developer in the country. Selection Group innovates through an avant-garde intergenerational vision and unique vertically integrated structure. These assets are the pillars of its geographic expansion and the diversification of its real estate products which target young people, families and retirees. Selection Group currently has more than 50 residential complexes in operation, under construction and in development in Canada and the United States and the value of its assets exceeds $5 billion. Selection Group, whose head office is in Laval, Quebec, employs more than 5,000 people who work every day for the well-being of some 15,000 customers whose exceptional satisfaction rate reaches 95%.

To learn more, visit


Claude-André Mayrand

Senior Advisor, Government and Public Relations, Selection Group

Mobile: 514-594-8300



For any question or comment regarding Selection Group, its complexes and the services offered, contact an advisor at our head office.

2400, boulevard Daniel-Johnson
Laval, Québec H7T 3A4 450-902-2000